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Let us help you find the answer to your question. If you still cannot find answer here in our FAQ, please
contact Customer Service we too happy to help you solve you questions.
Do I need to use CMYK color mode?
File preparation tips.
Know about color printing and proofs?
What is Celloglasing or Laminating?
What is CMYK printing?
What should I know about image resolution measurements?
Why do certain colors look different after they print?
Do I need to use CMYK color mode?
Yes, for all full colour printing. Color mode must be in
CMYK to be a print ready file. If file(s) are
submitted using any other color mode, such as RGB or Pantone,
the file(s) will be converted to CMYK during preflighting.
Conversion from one color standard to another may result in a
colors shift or colors dropping out.
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File
Preparation Tips
We requires a 1.5mm (1/8") bleed
around the perimeter of your artwork to ensure accurate cutting
(e.g., artwork for a 4"x6" postcard should extend to 4.25" x
6.25"). If your image has a white border on all four sides,
bleeds are recommended but not required. If your image is not
white on all four sides, you must include bleeds in print-ready
files. Before submitting your artwork files, you may want to
review our
Guidelines for artwork submission & ordering.
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Know about color printing and proofs?
Viewing color on your monitor
Computer monitors use RGB to display color. RBG stands for Red,
Green and Blue. When you print something to the CMYK process,
for best results, you need to convert any RBG images, to CMYK
images first. Sometimes you’ll see some changes to the image
when you make this conversion, so it’s better that you see the
changes first before uploading your file.
Also some colors that you see on your screen are very difficult
to reproduce exactly using CMYK (or any other printing method).
Therefore if you have the software that enables you to process
your image into CMYK before you upload the image to
PrintNameCard.com, you’ll have a close idea of what you’ll get
once the printed products are shipped to you.
Some of the hardest colors to match going from RGB to CMYK are
blues.
The differences between monitors
You also have to take into consideration that different monitor
types display colors differently. For instance, many LCD or
laptop monitors cannot display as much of a range of colors as
other monitors. On these monitors, colors can lose contrast and
many colors sometimes look similar to others (for instance, dark
greens and browns).
Professional designers and prepress companies use
color-calibrated monitors to ensure that the color they see on
their screens is as close as possible to the actual color of the
file. Most home users cannot afford to purchase these very
high-end monitors, and therefore have to understand that there
will ALWAYS be variance from what they see on the screen to what
they see on their printer, or any other output device.
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What is Celloglasing or Laminating?
Laminating is forming or pressing paper or other material into a
thin sheet or layer. Clear plastic coating can be laminated onto
paper (often by heat) to make the paper stronger, more durable,
and resistant to humidity and stains.
We offer a range of boards and finishes to your cards. Matt
laminating is by far our most popular, and this is preselected
for all new cards printed in offset.
Semi Gloss Vanish
A semi gloss art board (310gsm) with a varnish is our most
popular finish for offset printing
Celloglazing - Gloss.
This is a thin gloss plastic film applied to the front and back
of your cards (310gsm).
Celloglazing - Matt.*
This is a thin silky matt plastic film applied to the front and
back of your cards (310gsm).
Uncoated Ivory Board. (currently not available)
This is a very smooth finished uncoated ivory board (320gsm).
Great for writing on. This board is best for cards with a light
coverage of ink. It is not suitable for large solid colours or
heavy photos.
Back to Top
What is CMYK printing?
To reproduce full-color photographic images, typical printing
presses use 4 colors of ink. The four inks are placed on the
paper in layers of dots that combine to create the illusion of
many more colors. CMYK refers to the 4 ink colors used by the
printing press. C is cyan (blue), M is magenta (red), Y is
yellow, and K is black, the key plate or keyline color.
A mistake often made when submitting artwork for 4-color
printing is not converting the images to the CMYK color space.
This is needed so that the file can be separated into the four
colors (see example) so that a separate printing plate can be
made for each of the colors.
Examples: The illustration on this page shows a color photograph
(center) separated into its CMYK components. A separate plate
for the printing press would be made from each one. Those areas
on the C plate, for example, that are black and shades of gray
would print in varying shades of Cyan. The white areas get no
Cyan. Each ink is added in turn to create the final full color
image on paper.
Printed Product Using CMYK
CMYK is the most economical method of reproducing full color
images in the highest quality, and most magazines and glossy
collateral is printed using CMYK. CMYK is the standard method
that we currently uses to process all print jobs for customers.
Back to Top
What should I know about image resolution measurements?
Resolution and Pixels Defined
Resolution, when referring to an image, is the number of pixels
displayed per unit of printed length. It's a measurement used in
printing and it's stated in dots per inch (dpi). This makes
perfect sense because printers print dots, and that's what a
printed image is composed of.
When referencing an image onscreen -- on a computer monitor, TV,
plasma, or projector -- resolution is stated in pixels per inch
(ppi). This too makes sense because digital images are displayed
in teeny, tiny individual blocks of color called pixels.
How They Work Together
The resolution measurement dictates how closely the pixels are
packed together. Increasing an image's resolution means the
pixels will be packed together more tightly, resulting in a
smaller physical size, but generating a smoother, higher quality
print. Lowering an image's resolution means loosening the
pixels, resulting in a larger physical image size, but
generating a blocky, lower quality print.
Think of the resolution measurement as density. For example, the
tighter a substance is packed, the denser it is and the less
surface area it takes up (like brown sugar). The more loosely a
substance is packed, the more surface area it consumes and it
becomes less dense.
The confusing part is that when it comes to imagery, printers
are the only devices that can do anything with the resolution
measurement. Because our eyes can only process so much
information, a 72 ppi image onscreen looks identical to a 600
ppi image onscreen. However, a printer isn't hampered by the
human eyeball and can take advantage of resolutions much higher
than 72. (Actually, scanners can, too, but that's a story for
another time.)
How Much Do You Need?
The resolution necessary for a beautiful print depends on the
printing device itself. For instance, consumer inkjets do a nice
job at 225 to 250 dpi, while professional service bureaus
require 300 dpi and higher for glossy magazines, coffee
table books, and the like. For a color advertisement in a
newspaper, you need between 150 to 200 dpi. Same thing for a
black and white laser printer. However, to know for sure, you've
got to run some tests. If someone else is printing your project,
ask what resolution they want.
If you're dealing with images that will never be printed (Web,
email, and onscreen presentations) you don't need to worry about
resolution at all; it's the pixel dimensions that matter.
Back to Top
Why do certain colors look different after they print?
Most home and small business printers are either inexpensive
ink-jet printers, or color laser printers. It is impossible to
calibrate any of these systems as they have a wide and varied
range of methods of printing. Even though some printers use CMYK
inks, many other factors have to be considered, and it is
impossible to expect to consistently print perfect color.
We maintains as high standards as possible, it is still almost
impossible to print and expect to see exactly the same color
every day.
There are so many possible factors that can affect the color on
your printed materials. The weather outside can play a part in
affecting how the ink dries on the paper, and can change the
color slightly. The paper delivered from the paper mill may be
slightly brighter. The ink density and constant on-press
fluctuations in color, printing press running temperature or
blanket wear, could also affect color slightly. It is impossible
to expect that any professional printer can produce exactly the
same printed blue on two separate days. However, we does have
high quality controls to ensure as little variation as possible,
especially within a single product order.
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